‘A new chapter:’ Bandwidth’s chief advertising officer Noreen Allen is stepping down

RALEIGH – A senior government at Bandwidth who has been an government with five distinct tech businesses in the Triangle has decided to leave the organization.

Noreen Allen, the company’s main promoting officer, declared her determination just lately.

Allen’s profession incorporated a 10 years of assistance at Bandwidth.

WRAL TechWire spoke with Allen about her selection, what comes following, and the place Bandwidth will go from right here as the corporation prepares to move to a new headquarters facility in Raleigh.

The transcript of the interview follows, and has been evenly edited for clarity.

WRAL TechWire (TW): Explain to us about your final decision – why now, and what arrives future for you?

Noreen Allen, Main Marketing and advertising Officer, Bandwidth (Allen): I have been at Bandwidth for practically 10 many years and in Raleigh for far more than 20 yrs. I have such passion for this company and this town. Raleigh has been so excellent to me! I’ve experienced an extraordinary operate right here, launching my career in tech and helping to scale and propel the expansion of 5 thrilling corporations.

I have worked closely with some definitely impactful businesses in the region from the Raleigh Chamber to nonprofits like Band Alongside one another and other teams supporting the location and women of all ages in tech. It has been my honor and privilege to function together with so several great people today about the a long time. I by no means believed I’d say it, but I’m ready to start out a new chapter. I appear from a extremely substantial spouse and children exterior of Philadelphia and experience it’s the suitable time to head again residence to be closer to them. Go Birds!

Noreen Allen (Picture courtesy of Noreen Allen)

TW: You’ve had about a ten years at Bandwidth – what was your practical experience with the enterprise?

Allen: It is been a rocket ship! Bandwidth was an early-stage area tech corporation when I joined in 2012 — and now we’re a world-wide, publicly traded software program corporation powering some of the most fascinating manufacturers in the entire world like Microsoft, Google, Zoom, Uber and several additional. Together the way, we constructed a crew of amazingly proficient folks and a truly special tradition that is targeted on folks and helping each and every other succeed. The coolest aspect of my time at Bandwidth is viewing the impression of our know-how in the planet. The computer software-run communications that we present are remaining applied in all places today – from collaboration equipment in the workplace to on-need applications on our telephones, to connected gadgets in our properties. Bandwidth has truly improved the way we converse with each and every other, how we discover, and interact with models. It was highly effective to witness.

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TW: And you have been in the Triangle for more than 20 several years – what has your experience been in the Triangle? 

Allen: Male, I love this market! The Triangle is these types of a lively tech hub. You can do the job for a tremendous interesting tech corporation, generate 5 minutes to get to a killer cafe, drive a further 10 minutes to see a Foo Fighters present, and get to the airport in 10 minutes. Where by else does that occur? We’ve bought it so great in this town. It is tricky to consider a area that is a lot more supportive for companies, or a greater location to establish a vocation. The individuals in this town are so supplying of their time and expertise. There’s a real sense of group. We’ve received a excellent startup ecosystem, and such an extraordinary concentration of tech expertise. There are so a lot of interesting corporations throughout so a lot of places of tech, and at a variety of diverse levels. Some of the greatest-recognised organizations about the planet are now recognizing the Triangle for all the unbelievable positive aspects we have – the talent, the collaborative culture, universities, proximity to the coastline and mountains, cost of residing. The Triangle presents so numerous of the benefits of a bigger metropolis, but at an simpler rate along with that Southern hospitality.

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TW: How is the Triangle distinct now than when you initially commenced performing in the region?  What are the key alterations?  What is similar now as it was then?

Allen: We have developed fairly a bit! I try to remember conversing to WRAL TechWire editor Rick Smith virtually 20 several years in the past and at the time the Triangle was dwelling to mostly more substantial, much more proven firms. Students graduating from NC faculties assumed they experienced to head West to operate for awesome, innovative companies. Now, they’ve acquired their decide of enjoyable solutions correct listed here in the Triangle, ranging from impressive new startups in co-functioning spaces to satellite places of work for tech giants. Microsoft, Amazon, Google and Apple all have a presence in the Triangle nowadays. Which is a testament to the amazing environment we have created in this local community.

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TW: What are some unforgettable initiatives or initiatives with which you’ve been associated?

Allen: In 20+ years, I labored with SpectraSite (now American Tower), Motricity, Hosted Solutions (now Tierpoint), ChannelAdvisor, and Bandwidth. They all had epic rides and there are so quite a few enjoyable stories (and it’s possible a handful of nicknames) guiding the scenes from every single just one. But for me, what resonates most is the persons. I experienced the excellent fortune to perform with some excellent folks above the decades. Alongside one another we attained big points and we had a good deal of pleasurable undertaking it!

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A pair encounters that stand out.

At Bandwidth, I’m seriously proud of the get the job done we did to reposition the corporation in the journey to IPO in 2017. Then, in 2020 we experienced to navigate an announcement about constructing a new global headquarters in Raleigh in the midst of big uncertainty all through a global pandemic.

At SpectraSite, we took the enterprise from individual bankruptcy to IPO on NYSE in 80 days. Can not fail to remember the Mayor of Raleigh having a selfie with Coolio at a Bandwidth start celebration we hosted at CAM a number of years again!

Yet another exciting a single – Bandwidth CEO David Morken and I joined a team from the Town of Raleigh on a press tour in NYC a number of a long time in the past to promote the area.

I inadvertently walked into the body as David was staying filmed on dwell Television on the ground of the NYSE. That is a miscalculation I have by no means lived down. A person on my crew dressed as me photobombing the CEO for Halloween that calendar year!

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TW: What assistance would you have to all those just starting their vocation, whether at Bandwidth or at other Triangle location firms?

Allen: My suggestions for individuals just beginning at Bandwidth: You are in a genuinely exclusive place. I stayed for 10 years since of the people. And that commences at the major with David Morken, our CEO.  I’ve worked for some wonderful providers above the several years, but Bandwidth is certainly special. We treatment about folks in a way that is truly unusual. Bandwidth is at the center of an fascinating tech environment and has so significantly possible.

My assistance for any person starting up their occupations in the Triangle: You are also in a actually unique area. This current market is so complete of remarkable chance across so numerous locations of tech. And you won’t locate a extra supportive business group. My tips for absolutely everyone early in their careers: Be your have advocate. Just take handle of your profession. You want a lot more prospect? Go following it! Talk to your supervisor exactly what you require to do to get to the up coming level. Give and receive responses gracefully. Don’t just sit again and wait for issues to happen. Make them take place. Be a scholar of the entire world all around you – read, hear, view – study from folks and companies around you. You can get your MBA just by spending awareness to companies and leaders about you each and every working day.

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TW: Convey to us about your group – how will your function continue on – what do you hope your ‘legacy’ will be at Bandwidth and in the Triangle?

Allen: I’m leaving a powerhouse workforce at Bandwidth. I am so proud of them, and grateful for the time we had together, it was a real blessing. Their creative imagination and travel encouraged me and pushed me to be superior each working day. They are my legacy. I simply cannot wait around to enjoy them do remarkable matters for several years to occur! I know I’m leaving the business in great hands.

I hope my crew and all people in the Triangle continues to drive the boundaries of what’s possible for this area. Neglect the comparisons to Silicon Valley or any other area. The Triangle is a good spot and is taking on giants from about the world day by day. Have faith in what we do right here and make it come about!