AppHarvest launches Fight The Food items Battle Marketing campaign and e-commerce platform with its 1st harvest from 2nd season of sustainably grown tomatoes
The company’s new The Foodstuff Fight Salsa is now available at shop.appharvest.com as tomatoes ship to shop shelves
MOREHEAD, Ky., Nov. 11, 2021 (Globe NEWSWIRE) — AppHarvest, Inc. (NASDAQ: APPH, APPHW), a primary AgTech business, community benefit corporation and Licensed B Corp making some of the country’s most significant substantial-tech indoor farms to increase economical, wholesome fruits and vegetables at scale even though supplying fantastic employment in Appalachia, announces the launch of its new e-commerce site, shop.appharvest.com, and Combat the Food stuff Combat marketing campaign alongside with the initially harvest of its next year of tomatoes developed at its 60-acre flagship indoor farm in Morehead, Ky. The new direct-to-customer web site launches with its first ever value-included merchandise, The Food stuff Struggle Salsa, accessible in moderate, medium, and spicy. A percentage of all salsa income will be donated to the AppHarvest Basis to fund AgTech schooling in Central Appalachia.
Initial HARVEST OF Second Season
The sustainably grown tomatoes, co-branded with Sunset, have been obtainable in top rated nationwide grocery stores these types of as Kroger and in restaurants these kinds of as Wendy’s. AppHarvest’s non-GMO tomatoes are grown with 100% rainwater in Central Appalachia the place they present qualified living wage work and inside a facility designed not to use harsh chemical pesticides.
“As a mission-pushed firm, we’re doing work to provide shoppers solutions for a lot more delectable, sustainably developed develop that’s superior tasting, much better for the natural environment and far better for persons–and nevertheless at about the very same rate as common create,” stated AppHarvest Founder & CEO Jonathan Webb.
The 2nd period harvest grows from about 720,000 tomato plants, and the crop will continually harvest into the summer of 2022. AppHarvest’s initial harvest of year one began in January 2021.
“With this harvest, our 2nd expanding period is off to a good start off,” reported AppHarvest President David Lee. “We’ve leveraged classes realized from the initially year to function to enhance our high-quality and quantity of USDA No. 1 tomatoes as we carry on to increase into a broad sustainable foodstuff business.”
AppHarvest’s substantial-tech indoor farms are built to develop a lot more with fewer resources—up to 30 occasions more than open-discipline agriculture on the exact same amount of land with up to 90% fewer water. Located within a day’s drive of 70% of the U.S. populace, the company’s base in Central Appalachia lets them to harvest at peak nourishment and minimize diesel use in transportation by up to 80%.
Combat THE Food items Combat
The Fight the Meals Fight campaign is a connect with to motion that encourages people to sign up for AppHarvest in its mission to make a much more resilient, American-owned food items procedure made for the lengthy-term wellbeing of people, the planet, and future generations. The marketing campaign empowers individuals to acquire ownership of their buys and be an lively member of the movement by supporting items that endorse sustainable farm functions and very well-paying work in agriculture.
AppHarvest is getting the Combat the Food stuff Fight tour on the road with a food items truck to provide sampling alternatives and a cellular greenhouse to teach men and women on how AppHarvest farms much more sustainably with precision hydroponics. See the tour schedule for far more data and impending events.
“We want folks to comprehend in which their foodstuff is coming from and how great these tomatoes taste either on their individual or in a salsa–primarily in comparison to the significant volume of imports on the market that can sit on semi-vans for many days and hundreds of miles,” claimed Lee.
Crafted in compact batches making use of sustainably grown AppHarvest tomatoes, The Food Combat Salsa is a new and uncomplicated mix of total fruits and veggies, all responsibly sourced from farms based mostly in the United States such as salt procured from an ancient sea deep under the Appalachian Mountains. The salsa comes in 3 heat stages: gentle, medium, and spicy for $15 for a pack of 3 jars, such as free of charge U.S. shipping and delivery. AppHarvest ideas to broaden its line of value-extra products in the long term and is fully commited to sourcing all US-developed components.
To make investments in the subsequent generation of farmers and futurists, a proportion of all salsa profits will be donated to the AppHarvest Foundation to fund large faculty AgTech education in Central Appalachia.
“There’s a lot additional than salsa in these jars. When you acquire AppHarvest items, you’re fighting with us for a a lot more resilient food technique that treats persons and earth correct,” reported Webb. “The Food stuff Struggle Salsa, alongside with our refreshing deliver, supports residing wage employment in agriculture and sustainable farming ensuing in a solution shoppers can come to feel fantastic about paying for.”
AppHarvest’s to start with 60-acre managed environment agriculture (CEA) facility in Morehead, Ky., is approximated to be ready to develop about 40 million pounds of tomatoes for every year.
AppHarvest is an applied technology corporation in Appalachia developing and working some of the world’s biggest large-tech indoor farms built to increase non-GMO, chemical pesticide-absolutely free create, employing up to 90 per cent significantly less water than open up-subject agriculture and only rainwater though making yields up to 30 situations that of classic agriculture on the identical total of land without the need of agricultural runoff. The firm combines typical agricultural techniques with earth-course engineering such as synthetic intelligence and robotics to boost accessibility for all to nutritious meals, farming a lot more sustainably, building a domestic meals offer, and growing financial investment in Appalachia. The company’s 60-acre Morehead, Ky. facility is amid the major indoor farms in the world. For far more data, check out https://www.appharvest.com/.
Forward-On the lookout Statements
Specific statements bundled in this press launch that are not historical facts are forward-wanting statements for needs of the safe harbor provisions underneath the United States Non-public Securities Litigation Reform Act of 1995. Ahead-searching statements normally are accompanied by terms this sort of as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook,” “can,” “goal,” “target” and identical expressions that forecast or indicate future activities or developments or that are not statements of historic matters. All statements, other than statements of present or historic truth integrated in this press launch, pertaining to AppHarvest’s price of current and potential investments, intention to establish superior-tech CEA farms, the anticipated benefits of and creation at these types of services, timing and availability of tomatoes at prime national grocery merchants and places to eat, anticipated gains of the second season harvest, AppHarvest’s future economic functionality, as effectively as AppHarvest’s progress and evolving small business strategies and technique, capacity to capitalize on industrial prospects, future operations, believed economical placement, approximated Adjusted EBITDA, revenues and losses, projected fees, potential clients, plans and goals of administration are ahead-hunting statements. These statements are dependent on a variety of assumptions, whether or not recognized in this push release, and on the current expectations of AppHarvest’s management and are not predictions of actual efficiency. These forward-seeking statements are supplied for illustrative needs only and are not meant to provide as, and have to not be relied on as, a promise, an assurance, a prediction, or a definitive assertion of actuality or probability. Genuine activities and situations are difficult or impossible to forecast and will differ from assumptions. Lots of genuine functions and situations are further than the management of AppHarvest. These ahead-on the lookout statements are matter to a amount of hazards and uncertainties, like people mentioned in the Company’s Quarterly Report on Type 10-Q filed with the SEC by AppHarvest on August 11, 2021 beneath the heading “Risk Factors,” and other files AppHarvest has submitted, or that AppHarvest will file, with the SEC. If any of these hazards materialize or our assumptions show incorrect, precise final results could vary materially from the effects implied by these forward-looking statements. In addition, forward-searching statements reflect AppHarvest’s anticipations, plans, or forecasts of long term events and sights as of the date of this press launch. AppHarvest anticipates that subsequent occasions and developments will result in its assessments to transform. However, although AppHarvest could elect to update these ahead-looking statements at some position in the potential, AppHarvest exclusively disclaims any obligation to do so. These ahead-wanting statements need to not be relied on as symbolizing AppHarvest’s assessments of any day subsequent to the day of this press launch. Accordingly, undue reliance really should not be put upon the ahead-on the lookout statements.
MEDIA Get hold of: Travis Parman, [email protected]
Investor Contact: Kaveh Bakhtiari, [email protected]
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