How I Elevated My Marketing-Director Income to $125,000 More than 5 Careers

  • Welcome to “Wage Journeys,” a collection that discusses how considerably people today have created more than their careers.
  • In this journey, a 30-year-outdated marketer shares how she landed a desire role operating with influencers.
  • She negotiated her income for her existing task employing a craze she realized about on TikTok.

I am a 30-year-outdated Asian American lady living on the West Coastline and operating as the director of


influencer marketing

at a compact media corporation. I’ve been there a single calendar year, and I make $121,000, as well as a reward of about $4,500. I will not know regardless of whether there is such a thing as a “desire work,” but this one arrives quite shut for me.

Day-to-working day, I deal with a compact team that functions with food items and way of living influencers on TikTok and Instagram. I enjoy my colleagues, and my position is pleasurable and challenging.

It truly is been a very long street, though. I have labored in toxic environments, I have experienced my good share of undesirable bosses, and I’ve been the least expensive-paid out director on the team — which, as the only female of colour at the corporation, grated me. I truly feel lucky to be the place I am now.

Here’s my wage journey around five work opportunities. 

Editor’s observe: Insider has confirmed the source’s shell out and id with documents for their current or most recent job. 

Advertising coordinator, $42,000 furthermore $1,000 reward

My initial total-time task out of college was in the Northeast at a huge media enterprise. I was younger, naive, and determined for a occupation. I begun as an hourly worker, and I was brought on comprehensive time immediately after a a few-month trial period. 

I enjoyed the position, but the perform ecosystem was awful. My manager pitted me versus my coworkers, and when she was upset, she’d throw factors.

I stayed a few of many years. By the time I left, I’d been promoted to marketing and advertising manager and gotten a bump up to $50,000.

Senior associate, $65,000

I was so eager to go away my past career that I didn’t negotiate my income at the next one. Following the fact, a good friend instructed me that each time a recruiter asks you what you want to make, throw the concern again to them and say: What is the worth of the function?

My following task was truly cool. I obtained to work on massive accounts and travel to food stuff conferences in far-flung areas, and the added benefits were amazing — the firm even experienced a chiropractor appear into the business as soon as a week to help us with our alignments. Regretably, promotions and raises ended up nearly nonexistent.

I obtained laid off after a yr. 

Freelance advertising and marketing, $92,000

I was back hunting for a position but could not discover anything at all that fascinated me. I had a great deal of contacts from my previous occupation, so I made a decision to give freelancing a check out. I targeted on brand name method and expertise management for food influencers, and I worked on social-media campaigns for a foods manufacturer.

Company was gradual at 1st, but I managed to get monthly retainers for a few of clients. That steadied my funds move. As well as, my boyfriend and I moved in together, so lease was cheaper, and I used Obamacare for overall health insurance policies.

I preferred freelancing, but I failed to like the continuous hustle and the paperwork. Following two yrs of functioning for myself, I decided to go back to a company.

Director of strategic accounts, $75,000 furthermore $200 bonus

Next, I took a remote work handling influencer campaigns at a tiny Los Angeles company wherever I would carried out some freelancing. The foundation income on offer ($75,000 — I did not negotiate) was not as significantly as I’d been creating, but I was eager for balance.

The agency was all ladies, but I was the only female of shade. When I uncovered that I was the most affordable-compensated particular person at my degree — all of the company’s financials have been out there on


Google Generate

— I was genuinely upset.

Separately, there was a ton likely on in the planet, and in my particular daily life, at the time: My boyfriend — now fiancé — and I experienced moved to the West Coastline, my mom was ill, the pandemic was raging, the Black Lives Issue movement was attaining momentum, and Asian dislike crimes had been turning into more and more common.

I explained to my boss that I was fatigued and burned out. She told me she was offended that I stated that.

I got promoted to assistant director for manufacturer partnerships just after a yr, and I asked for a week off get the job done. This should really not have been a challenge, as we experienced unlimited paid out time off. But my boss requested me if I could get a day off alternatively. I knew then I desired to leave.

Director, $121,000 plus $4,400 reward

I now do the job remotely at a modest media organization. I started off a calendar year ago with a wage of $90,000. I asked for $95,000 originally but was advised that salary bands were in place and there was no place for motion. 

Once I was in the placement, I quickly recognized I was undertaking significantly more than was listed in my work description. I had heard mention of “salary changes” on TikTok and looked into that. They are not once-a-year raises but out-of-cycle shell out increases that get you exactly where you need to have to be based mostly on your part and responsibilities.

At the 6-month mark, immediately after doing some wage study, I went to human assets and spelled out that the market place benefit for the career I was undertaking was much more than I was generating. Not extensive right after, my company modified my income to $110,000.

I appreciate it here. I experience valued and respected, and the work is accurately what I want to be carrying out. At my to start with anniversary previous thirty day period, I received a 10% increase and a bonus.

If you are intrigued in submitting your wage journey, please e-mail [email protected] All submissions are held confidential.