How Tech Gets You Closer to Your Customers
The competition level among businesses in similar industries today is perhaps more significant than it has ever been. Hence, there have been a series of propositions on how businesses can thrive in this disruptive age. However, a considerable number of businesses, especially those with a decent customer base, seem to be relatively carefree about how they can further increase customer satisfaction by leveraging technology’s power.
The relationship between businesses and their customers is like a ring of concentric circles. These circles have the business located at the heart or centre of the circle and different customers on the different surrounding circles’ circumference. The aim of every forward-thinking organization should be to bring their customers as close as possible to the business; this effectively means reducing the radius of the circle or, in business terms, the effectiveness of their overall customer service and experience. Fonehouse reviews help bridge the gap between businesses and customers by providing customers with information about which brands are worthy of being patronized.
There are several tools available in the market today that use the power of the latest technology trends to bring businesses closer to their customers. The onus is on business stakeholders of both large and small organizations with an astute understanding of their business model and mode of operation to identify the right technology to invest in. The following tools have been successful in bringing businesses closer to their customers:
Social Media
Yes! Social media remains the classic platform for reaching out to multiple customers, building brand recognition, and promoting products. The potential benefits of using social media to bring you closer to your customers are enormous. Facebook, YouTube, Instagram, Twitter, and the 2020 sensation, Tik Tok are the most significant social media platforms with huge followership that you can leverage to reduce the virtual distance between you and your customers.
Real-time Messaging
The word “real-time” used to be a buzzword that just littered proposals and marketing decks of several organizations. However, it has grown to become an essential component of developing and developed businesses. Hence, the idea of real-time analytics, real-time processing, real-time operating system, and many more. Real-time messaging is the new king! Customers expect rapid responses to their queries; therefore, emails do not necessarily suffice. Facebook Messenger, Slack, CRM tools, and even organizations’ websites are great examples of how you can communicate with your customers in real-time.
Visual Search
The impact of artificial intelligence is well documented as there is a handful of technology inclined concepts that can compare favourably with this marauding concept. While the concept of AI-driven visual search is still relatively nascent, it is already gaining significant grounds in the digital marketing landscape. Tech giants like Google and Pinterest are already using the technology to help customers search for desired products. Recent research suggests that 62% of Generation Z and Millennials are inclined to search for products online visually.
Personalized Emails
The average human being wants to feel important. Therefore, businesses must give their utmost best to personalize their customer experience. An excellent way to do this is by leveraging new email marketing software that utilizes advanced technology and data analytics to create human-centric emails that can satisfy demanding customers. These emails are much more effective as they can include the customer’s name in a subject line and the mail’s salutation section.
Customers or business owners of electronic devices such as laptops, cameras, and smartphones in the UK can reduce the gap between them and the other party (business owners or customers) by checking reviews about electronic companies in the UK to examine other legitimate customers’ experiences.
