Ladies change to on the internet platforms to sustain business enterprise in quake zone
Özge Esen- HATAY
Woman producers from numerous fields in the southern quake-strike province of Hatay have switched to e-commerce platforms to continue to keep their corporations functioning as aspect of the normalization method soon after the devastating earthquakes.
In Hatay, which expert the most intense destruction in the quakes, a appreciable quantity of folks moved to settle in other provinces, although the survivors in the location are hoping to maintain onto lifestyle by keeping their pre-quake occupations.
In order to normalize daily life, those who did not go away the area have returned to their careers and keep on output.
Woman producers, who are on the front lines of this wrestle in the quake zone, have began marketing their goods by way of e-commerce web sites.
As section of the “Every Purchase, Just one Support” venture of Hepsiburada, the primary e-commerce system in the nation, 400 new woman business people from the quake zone commenced offering their goods on the platform in March.
The producers enhanced their full profits quantity to in excess of 25 million Turkish Liras ($1.3 million) past thirty day period.
As of April 10, a overall of 1,650 female business people and women’s cooperatives in the quake-strike locations go on to sell their products on the platform.
“We commenced this business enterprise by generating jam at residence just like our grandmothers. With 33 ladies, we produce and offer our solutions in a solitary workshop under the roof of a cooperative. Like anyone else, we were severely impacted by the catastrophe, but with this marketing campaign, our orders have increased,” explained Lora Çapar, the head of Vakıf Village Women’s Cooperative.
Dilek Tecerli, the founder of Neşeli Mutfak, an group providing community food stuff, said that she determined not to depart the town and was able to continue her business.
Stating that they develop thyme in the Altınözü location, Tecirli mentioned, “A total of 500 decares of thyme is planted. But it is no lengthier offered as some wholesale tradesmen who bought the product lost their lives, while other individuals still left the metropolis.”
“There are a number of folks still left accomplishing this task. When the bodily environment collapsed, e-commerce arrived to the rescue for us,” she expressed.
Serra Nalçabasmaz, running a 150-12 months-previous olive enterprise of her spouse and children, stated that e-commerce has been a ray of hope for them to return to daily life.
“Currently, we can only do company on the web. It will just take time for us to stand up in our downtown company,” she extra.