Craig Dado, a member of the Del Mar Thoroughbred Club’s govt workers for the past 20 decades, has left the business to target on a establishing data company in the sporting activities betting planet.
Dado, 54, a Northern California native who located a profession in the racing field in Southern California, has been a Del Mar executive vice president and its main marketing officer considering the fact that 2013. He experienced joined the company in 2001 as vice president of advertising, then in 2010 was named senior vice president right before assuming his present position.
Prior to coming on board at Del Mar, Dado experienced begun his racing job at Santa Anita Park in 1991 wherever he worked his way up to become the track’s vice president for advertising and marketing.
“Craig has been a sound contributor to our attempts at Del Mar over the previous two many years,” reported Joe Harper, DMTC’s CEO. “His intelligence and instincts in the marketing small business aided Del Mar increase up in the racing marketplace and for that we are going to be forever grateful. We want him absolutely nothing but well as he moves on to other issues.”
Dado oversaw the track’s productive techniques to woo young admirers through the use of audio and food stuff and drink festivals. He spearheaded the track’s “branding” initiatives as a result of its blue and yellow diamonds shade themes and its “Cool as Ever” marketing and advertising and marketing packages.
Three several years ago, Dado teamed with Dr. David Chao – former longtime group doctor for the NFL’s San Diego Chargers – to build a free of charge NFL damage info services catering to sports bettors and fantasy players. Initially identified as Professional Soccer Doc, the company has not too long ago been rebranded Sports activities Injury Central and will include injury data for the NBA and Big League Baseball.
“Working at Del Mar has been a aspiration task for in excess of 20 several years. I cannot thank Joe Harper and the amazing people there enough,” claimed Dado. “I’m heading to overlook it, but I have an opportunity to operate my have enterprise, which has been a aim of mine for many years. I come to feel like the timing is proper.”
He grew up in Petaluma near San Francisco and attained a degree in small business from the College of California, Berkeley as effectively as a Master’s diploma from the College of California, Los Angeles. He is the father of two daughters and a son.
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