Churchill Downs introduced now that Casey Ramage has been named vice president of advertising and marketing and partnerships for the racetrack.
In this role, Ramage will be liable for developing the brand strategy for the property and the Kentucky Derby though main the advertising and marketing and partnerships teams. She will serve as the key liaison with all exterior organizations to be certain consistency across the model and to warranty alignment with the all round objectives of Churchill Downs. Ramage will report instantly to Mike Anderson, President of Churchill Downs Racetrack.
Ramage returns to Churchill Downs getting formerly served as Vice President of Branding and Licensing (2009-2012) and Senior Director of Promoting (2007-2009). Throughout that tenure, she released enduring Kentucky Derby week assets like Flavor of Derby and the KentuckyDerbyParty.com platform, chaired the re-launch of Kentucky Oaks to concentration on ladies and charity and was on the constitution staff liable for developing “The Road to the Kentucky Derby.”
“I’m thrilled to return to Churchill Downs and add to our advancement as we prepare for Derby 150,” Ramage claimed. “The Kentucky Derby is an incomparable experience and I’m eager to function with our associates, the group and the team to establish effects close to this very specific establishment and iconic custom.”
Prior to assuming her present leadership part at Churchill Downs, Ramage formulated manufacturer eyesight for Champion Gaming as their Chief Advertising and marketing Officer. Her 17 a long time of considerable practical experience in advertising and community relations include Vice President roles at EdjSports and Brown Jordan Organization. Ramage retains a B.S. in Organization from the College of Kentucky and has earned an Executive Training from Wharton Small business University.
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“Casey brings a deep comprehending of the Kentucky Derby brand name and we are thrilled to welcome her back again to Churchill Downs to direct these important advertising and marketing and partnerships functions,” Anderson explained. “She brings the suitable blend of knowledge, enthusiasm and psychological connection to usher this timeless brand into its 150th 12 months.”
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