(Impression from Roush Fenway Keselowski Racing)
Roush Fenway Keselowski Racing has the moment once again been regarded for remarkable accomplishment in marketing and advertising by the prestigious Hermes Imaginative Awards for the 2022 International awards competition. Hermes are awarded every year to organizations ‘whose expertise exceeds a superior typical of excellence and whose function serves as a benchmark for the industry.’ RFK was awarded 6 platinum and two gold awards for the teams’ function in excess of the previous 12 months.
“We are honored to after once again be identified by the Hermes Resourceful Awards,” reported RFK vice president of marketing and communications, Kevin Woods. “We are fortunate to have equally a good team of internet marketing and communications professionals at RFK – who in each occasion go over and past to assure that our product and platforms are generally of the greatest criteria — as well as a wonderful group of very first-in-course companions, that entrust us with encouraging to piece alongside one another award-profitable platforms and courses that assist go them closer to accomplishing their marketing plans and targets.”
RFK was awarded a pair of Platinum Awards for its collaborative initiatives with anchor associate Fastenal, which includes getting acknowledged for the ‘Fastenal Forward’ video clip campaign in the electronic media class and the 2022 Fastenal Motor vehicle Design expose in the strategic strategies category. In addition, the group gained a Gold Award for its perform with Navistar/Intercontinental Vans on the ‘RFR Truckin’ campaign.
The staff gained a bevy of recognition for its attempts primarily based close to the groups mammoth rebranding energy above the earlier yr, which includes a pair of platinum awards for advertising and marketing and company branding and strategic PR marketing campaign. In addition, the team been given Platinum Award recognition for its ‘RFK Reveal Video’ and a gold award for its RFK brand style and design.
In addition, RFK’s social crew garnered platinum honors for the RFK vs. FRM Meme War social media marketing campaign early this calendar year.
Hermes Imaginative Awards are administered and judged by the Affiliation of Advertising and marketing and Communication Gurus (AMCP) and gained around 6,500 entries in 2022 from during the United States, Canada and 26 other nations around the world.
Winners had been chosen from in excess of 200 groups grouped less than promotion, publications, advertising/branding, integrated advertising and marketing, public relations/communications, digital media, and professional bono. Only 16 % of all entries won Platinum honors.
RFK took home a overall of seven Hermes in 2021 and has been acknowledged around 40 instances for various marking and communications awards, taking home leading honors in many types from the MarCom Awards, PR News Platinum Awards, NASCAR Advertising and marketing and Communications Awards and Social Media Icon Awards.
2022 HERMES AWARDS
Fastenal Ahead – Digital Media/Social Media Campaign
Fastenal 2022 Car or truck Design Expose – Strategic Strategies, General public Relations/Communications
RFK vs. FRM Meme Wars – Electronic Media/Social Media Marketing campaign
RFK Rebrand – Strategic Campaigns/Marketing and Corporation Branding
RFK Rebrand – Strategic Campaigns/PR Campaign
RFK Expose Video clip – Digital Media/Social Media
RFK Truckin’ – Strategic Campaigns/Marketing and Marketing
RFK New Brand Style – Print Media/Structure
A listing of Platinum and Gold Winners can be found on the Hermes Imaginative Awards web-site at www.hermesawards.com.
— Roush Fenway Keselowski Racing —